Shreddies replaces nana mascots with ‘Shreddie or Not’ strapline

By John McCarthy | Media editor

McCann London


Creative Works article

September 5, 2017 | 2 min read

McCann London is taking a new direction with cereal brand Shreddies, moving away from knitting nanas after seven years to embrace a new 'Shreddie or Not' mentality.

The ad, directed by Owen Trevor at Stink, shows a dad's two different days, one started with a bowl of Shreddies and the other, without. Naturally, one goes swimmingly and the other not so much.

Laurence Thomson, co-president and chief creative officer at McCann London, said: “We’ve all had them… the good days and the bad. When you wake up and it feels like the world’s your oyster, and then there are those days when you get up on the wrong side of the bed.


Shreddie or not

The campaign launches 4 September, supported by OOH, tactical social and digital assets.

Vote for the work in The Drum's Creative Works below.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Shreddies: Shreddie or Not by McCann London

By Shreddies

Overall Rating 5/5

Vote now

Content created with:

More from Advertising

View all


Industry insights

View all
Add your own content +