Shreddies replaces nana mascots with ‘Shreddie or Not’ strapline

McCann London is taking a new direction with cereal brand Shreddies, moving away from knitting nanas after seven years to embrace a new 'Shreddie or Not' mentality.

The ad, directed by Owen Trevor at Stink, shows a dad's two different days, one started with a bowl of Shreddies and the other, without. Naturally, one goes swimmingly and the other not so much.

Laurence Thomson, co-president and chief creative officer at McCann London, said: “We’ve all had them… the good days and the bad. When you wake up and it feels like the world’s your oyster, and then there are those days when you get up on the wrong side of the bed.

The campaign launches 4 September, supported by OOH, tactical social and digital assets.

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