He will begin his new role in late September and will report to Dunkin’ Donuts US president David Hoffmann. Weisman will take over responsibilities previously held by Dunkin’ Donuts president of global marketing and innovation John Costello, who retired last year.
Alan Wexler, co-CEO of Publicis.Sapient, will lead DigitasLBi’s US operation alongside the agency’s executive leadership team in the interim.
According to Dunkin’ Donuts, Weisman will be tasked with leading marketing, product innovation, field marketing, consumer insights, and advertising as well as the brand's digital and consumer packaged goods initiatives.
Weisman first joined DigitasLBi 10 years ago as president of the agency’s Boston, Detroit, Chicago and San Francisco offices. In 2013, he was promoted to chief executive of its North American operations.
"I have been a passionate Dunkin' Donuts consumer for my entire life, and I couldn't pass up the incredible opportunity to join the brand," said Weisman in a statement. "It was a tremendous honor to be part of the Digitas and Publicis teams for the last decade, but at this stage in my career I wanted the chance to build a brand on the client side, especially a brand I know and love. This is an exciting and important time in the Dunkin' Donuts journey, and I look forward to working with the entire Dunkin' Donuts team and franchise community to make this terrific brand even stronger.”
Dunkin’ Donuts has been a client of DigitasLBi for roughly six years. Last year, the agency created a campaign for the brand starring the “world’s fastest flying woman” to help the chain promote its On-the-Go app that lets customers skip the line in-store and grab their order right away.
The Boston-based company recently announced that it is considering dropping the word “Donuts” from its name to emphasize its coffee offerings instead.