Marketing Adidas David Beckham

David Beckham returns to front Adidas Predator Precision unveil


By John McCarthy | Opinion editor

September 5, 2017 | 2 min read

Esteemed football veterans David Beckham and Zinedine Zidane are perhaps aptly flouting a return of Adidas’ classic football boot, the Predator Precision.

Nick Knight Adidas

Beckham flaunts the new Predator / Nick Knight

The campaign from photographer Nick Knight sees the former England captain Beckham return to promote the boot he made famous in 2000.

Zidane also fronts the campaign; fittingly the special edition boots will only be available in Adidas’ Paris outlet from 8 September.

Adidas retired its Predator boots back in 2015, although a demand has clearly remained for the sneakers.

Below is one of the original Goldenballs' Predator ad.

Vote for the current work in The Drum’s Creative Showcase.

Adidas: Predator Precision

By Adidas

Overall Rating 5/5

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Marketing Adidas David Beckham

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