Modern Marketing

David Beckham returns to front Adidas Predator Precision unveil

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By John McCarthy | Media editor

September 5, 2017 | 2 min read

Esteemed football veterans David Beckham and Zinedine Zidane are perhaps aptly flouting a return of Adidas’ classic football boot, the Predator Precision.

The campaign from photographer Nick Knight sees the former England captain Beckham return to promote the boot he made famous in 2000.

Nick Knight Adidas

Beckham flaunts the new Predator

Zidane also fronts the campaign; fittingly the special edition boots will only be available in Adidas’ Paris outlet from 8 September.

Adidas retired its Predator boots back in 2015, although a demand has clearly remained for the sneakers.

Below is one of the original Goldenballs' Predator ad.

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Adidas: Predator Precision

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