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Spark showcases how 'little can be huge' in new brand campaign

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By Danielle Long, Acting APAC Editor

September 4, 2017 | 3 min read

New Zealand telecommunications company Spark has launched a brand campaign to celebrate how life's little victories can add up to huge wins.

Spark NZ

Spark NZ has launched a new brand campaign

The ‘Little can be huge’ brand campaign, which was created by Colenso BBDO, aims to demonstrate the impact that Spark’s technology and initiatives can have on people's lives.

Sarah Williams, head of brand, communications and experience at Spark, told The Drum, the brand will roll out a series of ads that showcase the small things that Spark is doing to help New Zealanders to unleash their potential.

“‘Little can be huge’ is an idea that we kicked off first with our people through an internal brand platform called ‘Little Victories’, that encouraged our people to celebrate the little victories that they and our technology creates that can be huge wins for Kiwis.

“We’re now extending that idea in our new brand work. ‘Little can be huge’ is just as relevant for the hundreds of thousands of businesses and millions of Kiwis we work for every day. It’s a way of thinking and working that our people have really got behind, and we’re excited to share it with New Zealand," said Williams.

Williams said the ads aim to build emotional connections with consumers while also showcasing the brand’s initiatives such as its ‘Give a little’ fundraising program, its ‘Pledge to be bully free’ free wifi program and its long term sponsorship of Spark Arena in Auckland.

“Quite often it’s the little things that can have a huge impact on people and we felt like that was a great story to be able to tell. 'Little can be huge’ is a wonderful way to humanise our technology and digital platforms and showcase how we enable New Zealanders. This platform enables us to highlight the little things that we do from a Spark point of view and tell stories that really resonate with people,” said Williams.

Levi Slavin, CCO at Colenso BBDO, said, “Whether it’s a call that turns someone’s day around, or the huge opportunities that a little connection can unleash, ‘Little can be huge’ is an incredibly versatile idea. It’s allowed us to uncover a variety of truly inspiring New Zealand stories.”

The campaign launched with a 60-second manifesto film and will also incorporate TV, cinema, OOH, press and social activity.

Spark: advert-body-1 by Colenso BBDO

By Spark

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