Netflix and SportBible form a real-time content cartel to push Narcos on transfer deadline day

Narcos Deadline Dealings

SportBible is working with Netflix to help promote its original show Narcos, using scenes from the show re-edited by comedy writers.

The footage, created to cash in the drama and traffic the publisher will receive as the football transfer window closes is called ‘Deadline Dealings’.

The content, which SportBible has assured has been created exclusively for social media, will look to tie the show into some of the major dealings on the day, with videos to be created in reaction to the latest news.

The content will run on the Sportbible’s Facebook, Twitter and Instagram channels and the website.

Ian Richardson, managing director of Joyride, LADbible’s creative agency, said: “Transfer deadline day looks to be a nail-biter this year - with plenty of speculation and a sense of unfinished business across the top flight clubs - and whilst general media coverage of the day has become quite predictable and formulaic, we’re really excited to partner up on this unique campaign that eases the tension and brings some much-needed humour to the occasion.”

Three videos will form the Narcos takeover on the site, seeing the most topical sports stories of the day subtitled with lines written by a comedy writer.


Creative Agency: Joyride, part of the LADbible Group

Managing Director: Ian Richardson

Creative leads: Oliver Williams and Joe Baiamonte

Account Manager: Lucy-Jane Walker

Project Manager: Lucy Uren

Media agency: MEC and Substance Global

Video Editors: Matthew Easy, Tyler Allicock and Jack Mizen

Footage: Netflix

Activation Executive: Drew Middleton

Senior Designer: Ashley Kitchin

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