Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Accenture Interactive taps Wunderman Brazil’s Eduardo Bicudo to lead in LatAm

Accenture's Sao Paolo HQ

Accenture Interactive has snapped up Wunderman Brazil’s Eduardo Bicudo to lead operations in Latin America.

Having spent a fruitful 14 years at the agency and 25 years in the industry, Bicudo moves to Accenture’s newly launched Sao Paulo base, replacing Jose Goncalves, who is moving to Europe to take on a regional post.

Bicudo is tasked with driving Accenture’s digital expansion across Brazil and Latin American, building upon the recent hire of Eco Moliterno, also from Wunderman who is leading creative in LatAm.

Bicudo earned a degree in social communications and marketing at Anhembi Morumbi University, and has worked with Ogilvy & Mather, Rapp Collins, StarMedia and One Stop.

Anatoly Roytman, head of Europe, Africa and Latin America, Accenture Interactive, said: “Eduardo is well known and respected in the industry and we’re delighted that he will be heading up Latin America, which is a key growth area for us. Our global mission is to become the experience agency of record for global brands.

"Eduardo will lead this charge in Latin America using his background in fusing data and creative. He now has a technology powerhouse to leverage as well as some of the most renowned creatives in the region, such as Eco Moliterno, our chief creative officer for LatAm. I’m sure with all of that at his disposal Eduardo will oversee the creation of the greatest experiences on the planet for our clients and their customers.”

This is another move by Accenture to bolster its marketing services offering as it aims to engage the world's largest brands in an effort to compare with the agency networks.

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