Accenture Interactive has snapped up Wunderman Brazil’s Eduardo Bicudo to lead operations in Latin America.
Having spent a fruitful 14 years at the agency and 25 years in the industry, Bicudo moves to Accenture’s newly launched Sao Paulo base, replacing Jose Goncalves, who is moving to Europe to take on a regional post.
Bicudo is tasked with driving Accenture’s digital expansion across Brazil and Latin American, building upon the recent hire of Eco Moliterno, also from Wunderman who is leading creative in LatAm.
Bicudo earned a degree in social communications and marketing at Anhembi Morumbi University, and has worked with Ogilvy & Mather, Rapp Collins, StarMedia and One Stop.
Anatoly Roytman, head of Europe, Africa and Latin America, Accenture Interactive, said: “Eduardo is well known and respected in the industry and we’re delighted that he will be heading up Latin America, which is a key growth area for us. Our global mission is to become the experience agency of record for global brands.
"Eduardo will lead this charge in Latin America using his background in fusing data and creative. He now has a technology powerhouse to leverage as well as some of the most renowned creatives in the region, such as Eco Moliterno, our chief creative officer for LatAm. I’m sure with all of that at his disposal Eduardo will oversee the creation of the greatest experiences on the planet for our clients and their customers.”
This is another move by Accenture to bolster its marketing services offering as it aims to engage the world's largest brands in an effort to compare with the agency networks.