McCann Mumbai has appointed alumni Abhinav Tripathi to fill the role of executive creative director.
Tripathi last worked at TBWA and has also previously worked for agencies including FCB Ulka, Ogilvy & Mather and Leo Burnett. Tripathi has been awarded at the One Show, Cannes and D&AD.
Tripathi said: “Even though it's my second stint here, it feels like I never left McCann. I'm honoured that I get to work with Prasoon, and everyone else in the agency, again. McCann has some of the best creative and strategic minds in the industry and together I see us forging new paths for our clients in an ever changing social-media landscape. I'm really excited to be back here, and I hope that my excitement is contagious.”
Prasoon Joshi, chairman APAC and CEO & chief creative officer, McCann Worldgroup India, said: “I am delighted to welcome Abhinav back to the McCann family. Abhinav represents the breed of fine creative people who also have sharp understanding of strategy and brands. He has grown with McCann and has been an integral part of our creative journey, am sure his second innings with us will be even more valuable.”
Earlier, Sony India signed McCann Worldgroup as its creative agency in India.