The Contributor Network Live: the demand for high street insight and top causes for cart abandonment
The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences. In this week’s Contributor Network Live, we look at FMCG brands’ relationship with their customers, the right cost for a successful project and last years’ cart abandonment stats.
Pearlfinders: FMCG opportunities, high street insight and influential influencers
The publication of a ‘first half’ update to Pearlfinders’ annual Index report aggregates sentiment from the first six months of 2017. As challenges and objectives shift dramatically among the top spending brands across Europe, snap supplier reviews are triggered and opportunities reveal themselves to those able to approach the marketplace with an entrepreneurial, objective and scientific eye.
To read more click here.
Kaizen: Bobbi Brant to speak at Search London
Bobbi Brant, who joined the Kaizen team this month, will illustrate how client side and agencies can still generate great links and coverage even when they have no budgets, by sharing her personal experience from when she worked in-house, at Search London's next event on September 11. She will demonstrate how free tools and data sources can generate top tier coverage and discuss the importance of attitude at work.
Find out more here.
Synergist: don't guess your project estimate
The backbone to any successful project is the estimate, but producing an accurate and appealing estimate is a tricky balancing act. Too expensive and you’re unlikely to win the work, plus you might start to get a reputation. Too cheap and you’ve set the project up to fail before your start. Synergist speaks to client service teams that use estimates as their guide, to garner advice on what a solid estimate is.
To read more click here.
Critical Mass: the 'customer-first' magic in the BMW Welt
Each month Grant Owens, chief strategy officer of Critical Mass, talks about the latest and greatest in customer experiences through the lenses of design and technology. When it comes to customer experiences, the BMW Welt is next level. Next level design thinking. Next level service coordination. Next level retail theater.
To read more click here.
Salecycle: causes of last years' cart abandonment
Here’s Salecycle's latest infographic with the key cart abandonment stats from the last quarter. This quarter they focus on customer journeys in retail with advice for how brands can increase their all important ‘add-to-cart’ rate.
You can read the full report here.
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