Sky has dropped the broadcast of news channel Fox in the UK after 15 years, despite it potentially being owned by the same parent company if 21st Century Fox's attempted acquisition of the satellite company be approved.
Rupert Murdoch has chosen to end the UK feed of the channel, citing its future commercial viability as the reason, reported The Guardian.
The broadcast ended late on Tuesday 29 August afternoon with a spokesperson explaining that as a result of only attracting "a few thousand" viewers a day in the UK, it made more sense to concentrate on growing the channel in its homeland of the US.
"We have concluded that it is not in our commercial interest to continue providing Fox News in the UK," the spokesperson added.
The move comes as 21st Century Fox aims to acquire Sky in full and is waiting on culture secretary Karen Brady's decision over whether to investigate the deal over any potential anti-competitive regulations.