Much of Houston, Texas remains submerged by the unprecedented rainfall left behind by the destructive Hurricane Harvey earlier this week, with nine confirmed deaths at the time of publication.
As a result, bastions of corporate America have queued up to make generous donations to bolster aid proceedings.
Apple, Amazon, Walmart, PepsiCo, JP Morgan, Jefferies, Intercontinental Exchange, Home Depot, Enterprise Rent-A-Car, Citi Foundation, Chevron and Cheniere Energy all donated in excess of $1m to relief efforts. Some companies went above and beyond, using their infrastructure and services to bring about a return to normality in Houston.
Below are just some of the ways brands are getting involved in aid efforts, naturally resulting in positive public relations while contributing towards humanitarian and social good objectives.
Airbnb waived the fee on its service for people in Houston to help enable people to list their houses for the homeless.
Airbnb has activated our host community to open their homes for $0 for those evacuating for Hurricane Harvey. https://t.co/bSXZPgh1HE
— Airbnb Help (@AirbnbHelp) August 25, 2017
This was somewhat sullied by a ill-considered email marketing campaign offering a stay in a 'Floating World'.
Anheuser-Busch is using its Georgia brewery to can up fresh water. Many of those in receipt of the water may prefer a beer however…
— The Hill (@thehill) August 28, 2017
— MillerCoors (@MillerCoors) August 28, 2017
AT&T, Verizon and T-Mobile
Verizon and AT&T are subsidizing those who over run their monthly data, voice or text charges in the understanding that communicaiton is vital in the aftermath of a natural disaster.
T-Mobile offered free unlimited usage on its network for a limited time.
— John Legere (@JohnLegere) August 28, 2017
Chobani yogurt's chief executive Hamdi Ulukaya is distributing its yogurt products to support Texas communities.
— Hamdi Ulukaya (@hamdiulukaya) August 28, 2017
Duracell is distributing free batteries as power access fluctuates in some areas.
If you're without power, stop by. We're handing out free batteries to residents. (2/2)
— Duracell (@Duracell) August 28, 2017
Hint, a locally based water company, was also making efforts to ensure water was keenly distributed.
— Kara Goldin (@karagoldin) August 28, 2017
Scholastic made a $15k donation and vowed to help replenish any public service books damaged in the flood.
— Scholastic (@Scholastic) August 28, 2017
The digital payments company voided any service fee on donations to Houston and looked to publicize fundraising efforts.
— PayPal (@PayPal) August 28, 2017
In addition to a sizeable donation, Walmart is tucking into its stocks to help supply those affected with food, water and supplies.
— Walmart (@Walmart) August 29, 2017
Here are a list of sources to donate to the aid efforts if you wish to donate.