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How brands offered unique aid to Houston in the aftermath of Hurricane Harvey

Brands reacting to Hurricane Harvey

Much of Houston, Texas remains submerged by the unprecedented rainfall left behind by the destructive Hurricane Harvey earlier this week, with nine confirmed deaths at the time of publication.

As a result, bastions of corporate America have queued up to make generous donations to bolster aid proceedings.

Apple, Amazon, Walmart, PepsiCo, JP Morgan, Jefferies, Intercontinental Exchange, Home Depot, Enterprise Rent-A-Car, Citi Foundation, Chevron and Cheniere Energy all donated in excess of $1m to relief efforts. Some companies went above and beyond, using their infrastructure and services to bring about a return to normality in Houston.

Below are just some of the ways brands are getting involved in aid efforts, naturally resulting in positive public relations while contributing towards humanitarian and social good objectives.

Airbnb

​Airbnb waived the fee on its service for people in Houston to help enable people to list their houses for the homeless.

This was somewhat sullied by a ill-considered email marketing campaign offering a stay in a 'Floating World'.

Anheuser-Busch

Anheuser-Busch is using its Georgia brewery to can up fresh water. Many of those in receipt of the water may prefer a beer however…

MillerCoors and Oskar Blues are also doing the same.

AT&T, Verizon and T-Mobile

Verizon and AT&T are subsidizing those who over run their monthly data, voice or text charges in the understanding that communicaiton is vital in the aftermath of a natural disaster.

T-Mobile offered free unlimited usage on its network for a limited time.

Chobani

​Chobani yogurt's chief executive Hamdi Ulukaya is distributing its yogurt products to support Texas communities.

Duracell

Duracell is distributing free batteries as power access fluctuates in some areas.

Hint

Hint, a locally based water company, was also making efforts to ensure water was keenly distributed.

Scholastic

Scholastic made a $15k donation and vowed to help replenish any public service books damaged in the flood.

PayPal

The digital payments company voided any service fee on donations to Houston and looked to publicize fundraising efforts.

Walmart

In addition to a sizeable donation, Walmart is tucking into its stocks to help supply those affected with food, water and supplies.

Here are a list of sources to donate to the aid efforts if you wish to donate.

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