Remarketing report from SaleCycle reveals cart abandonment rose by 1.3% during Q2 2017

The SaleCycle Q2 2017 remarketing report includes a focus on retail.

Based on averages across 500 leading global brands, SaleCycle has published its latest remarketing report, featuring cart abandonment and remarketing stats from April, May and June 2017.

The research reveals that the global cart abandonment rate rose to an average of 76.9% across all sectors during Q2 2017 – up 1.3% on the previous quarter. The report also includes a focus on retail, which reveals that while 14.5% of online customer sessions lead to an ‘Add-to-Cart’, only 3.3% result in a transaction.

SaleCycle has produced an infographic to illustrate the report’s key findings.

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