Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Taylor Swift teams up with Target to launch glossy Reputation album magazines

The release of Reputation is fast becoming a marketing juggernaut

Taylor Swift is teaming up with US retailer target to release two exclusive print magazines to promote her new album, Reputation.

The singer unveiled the title track of the album - Look What You Made Me Do - following a carefully orchestrated social media hiatus as part of a PR stunt last week.

Now, her marketing team have announced a collaboration with Target to promote the singer's album, taking shape in the form of a 72-page collectable magazine, which will only be availbale for purchase through the retailer.

There are two volumes of the glossy, which will feature personal poetry, photos and artwork by the Swift, as well as a behind-the-scenes look at the making of her music videos.

The album will come as standard with the magazine, which is set to retail at $19.99. Reputation isn't set to be released until 10 November, but the Target exclusive is available for pre-order now.

The album will Swift's first release in three years. The release of Reputation is fast becoming a marketing juggernaut with Swift also having released a line of snake jewellery to coincide with the launch of record.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis