Game of Thrones rolls out AR camera effect on Facebook

Game of Thrones rolls out an innovative AR camera effect exclusively on Facebook

Ahead of its season 7 finale, Game of Thrones (GOT) have rolled out an augmented reality (AR) camera effect exclusively on Facebook.

Fans can transform themselves into Night Kings, a character in GOT who turns dead, alive by his touch, through the AR effect.

The creatives are conceptualized by visual effects studio The Mill

Fans need to update their Facebook app, tap the camera icon on the top left and swipe right now to turn themselves into the Night King. They can also open the camera app and click the mask icon to access the effect.

The camera effect also gives fan a sneak peek at 'The Army of the Dead,' a never-before-heard song from the series’ Emmy-nominated composer, Ramin Djawadi ahead of the full version being aired during the finale.

Recently, Amazon Studios vice president Roy Price said that Game of Thrones to TV what Jaws was to movies. Facebook too is set to expand its AR inventory with augmented reality glasses.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.