As part of the partnership, CCI's digital out-of-home screens have hosted a series of UN ads across some of Europe’s largest capitals and city street furniture.
Amanda Pitt, communications director for the UN’s Humanitarian Affairs Office said, "Our campaign this year is about helping people understand that they can play a role in influencing significant change in the world, and that their voice is important."
“To achieve this, we need to reach audiences and places where our messages will strongly resonate. Clear Channel International offered a global digital out-of-home presence and the experience to pull off such a targeted campaign. We are very grateful for their generous donation of a proportion of the screens used to make this possible," she added.
CCI also used user generated videos sent in via the the UN’s #NotATarget Facebook camera application which was broadcast on screens in Times Square, New York.
“Thought-provoking messages combined with impactful images have always been the fundamentals of successful outdoor campaigns”, said William Eccleshare, chairman and chief executive at CCI.
“These characteristics are at the heart of the UN’s campaign, making it so powerful. We are proud to have been able to provide our industry-leading digital advertising space and technologies to help the UN’s campaign reach as many people as possible.”