By Taruka Srivastav | Reporter

August 26, 2017 | 2 min read

Beats by Dre has rolled out a new advertisement featuring mixed martial arts superstar Conor McGregor ahead of the so-called 'Money Fight' between him and legendary undefeated boxer Floyd Mayweather.

Th ad titled 'Dedicated' has been dedicated to his city and country, Dublin, Ireland by McGregor. The ad is summarised by Beats by Dre as: "The world is a noisy place. Whether you're chasing boxing history or the thing that matters most to you, it's important to block out the distractions and remember how you got here."

The emotional ad opens with some neighbourhood kids in Ireland all heading to watch their friend Liam fight and on the way encouraging him. They then feature McGregor walking into the hall with his friends. McGregor then pulls his Beats by Dre on and 'Juicy' by The Notorius B.I.G. plays in the background.

The ad uses a parallel storytelling technique alluding to the fact that any boy from Ireland could be the next McGregor if he worked and tried hard enough – McGregor as the Irish man to whom all the young kids look up to.

Beats by Dre signed Conor McGregor endorsement deal to move deeper into popular culture and looks like the gamble is paying off.

Beats By Dre: Dedicated

By Beats By Dre

Overall Rating 4/5

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