At this week's Edinburgh International TV Festival, veteran news broadcaster Jon Snow delivered an emotive MacTaggart Lecture in which he said the media had become "disconnected" from some parts of society.
The Channel 4 news anchor pointed to the Grenfell Tower disaster as an example of the rift that has formed between the "elite" in the media and people who have been "left behind".
"I felt on the wrong side of the terrible divide that exists in present day society and in which we are all in this hall, major players," Snow said.
"The completely man-made Grenfell disaster has proved beyond all other domestic events, how little we know, and how dangerous the disconnect is," he added.
The Drum took to the floor at the festival to ask delegates whether they agreed and what they think can be done to tackle the problem. You can see their responses in our video above.
One of the people we interviewed was Ruth Davidson, leader of the Scottish Conservative party, who later sat and discussed the lecture with Snow. She explained why she agreed with what had been said and that it was something that wasn't just a problem for the media to deal with, but something that perhaps everyone needs to think about.
Meanwhile Zai Bennett, director of programming at Sky, discussed how the lecture touched him personally, reminding him of his humbling beginning in the media working in a post room. He said: "I think the media has an absolute responsibility to reflect the UK and do better."
Deborah Williams, chief executive of Diversity Creativity Network, Luci Sanan, format director at The StoryLab and Samantha Tatlow, talent co-ordinator at Thinkbigger also had their say.
You can read more on the McTaggart lecture here.