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Mother names four new partners as it looks to diversify its creative output

Mother names four new partners as it looks to diversify its creative output

Mother has named four new partners to run its London operation as part of the agency’s drive to broaden its creative output across an increasing portfolio of brands and business.

The partners include Ana Balarin and Hermeti Balarin, the husband-and-wife creative team who became the agency’s first ex­ecutive creative directors in London in 2015, and have been with the agency for 10 years.

Chris Gallery and Katie Mackay, Mother's heads of strategy, also become partners.

The new partners assume responsibility for the day-to-day running of the London office, directing business strategy, driving growth, and diversifying the creative offer.

They report to global chief executive Michael Wall, who said: "It's been a real pleasure to work directly with such a talented and likeable group and to help them to achieve this much-deserved recognition. I'm excited about what they will bring to Mothers next iteration."

The promotions come as the independent creative agency looks to enter a new stage of growth, following a number of high-profile account wins including the KFC advertising account in March and the advertising account for Lion cereal and Cheerios, owned by Cereal Partners. Mother’s other accounts include Stella Artois, MoneySuperMarket, Ikea and Diageo.

Robert Saville, founder and chairman, added: “Mother is a family made up of talented and passionate people who care for the people they work with and the work that they do. These four have grown up here with these qualities in abundance. I'm proud of them and I'm proud of what Mother can achieve."

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