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Marriott collaborates with Accenture and Incubator 1776 on Travel Experiences startup

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By John Glenday, Reporter

August 25, 2017 | 2 min read

Marriott is branching out from hotels into the world of travel experiences in an innovative collaboration between Accenture and Incubator 1776.

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Marriott collaborates with Accenture and Incubator 1776 on Travel Experiences start-up

The Travel Experience Incubator is a 12-week programme commencing on 12 September which has already received 165 applicants, from which six will be selected to take part in an ideas competition.

Explaining their plan Stephanie Linnartz, global chief commercial officer at Marriott International, said: “In the near term, we’re looking for opportunities to bring these innovations into our hotels as proof-of-concepts. We see this incubator as a mutually beneficial experience—we’re providing guidance and mentorship on our customer insights, business model and operations; in turn, we’re learning about the agility and entrepreneurship that is core to every startup.”

In their hunt for winning ideas Marriott’s judges will be looking for both ideas and people with the dynamic required to ‘positively impact’ the travel experience for holidaymakers by developing and testing digital hospitality data and technology.

Marriott's latest initiative follows hot on the heels of a tie-up with ecommerce giant Alibaba geared toward improving the holiday experiences of Chinese tourists.

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