Manifesto boosts its strategy offering with two senior hires

Phil Aiston and Vaughan Johnstone of Manifesto

Manifesto has bolstered its strategy team with the the appointment of two new senior hires.

Phil Aiston joins as client strategist, responsible for developing Manifesto’s digital media and strategy offering, having previously worked both client and agency side to create scalable strategies for large retail networks. He will also assist the acquisition and engagement strategies of a wide range of organisations across social, email and paid digital media.

Manifesto also welcomes Vaughan Johnstone as account director. After more than six years advising and supporting clients on the role of digital, Johnstone joins Manifesto from digital communications company Investis, where he worked with a number of FTSE 100 companies. He also has experience of the housing sector, which will be applied to Manifesto’s ongoing work with Housing Associations.

With the support of the new hire, the agency plans to concentrate on three key areas: driving change in organisations and the digital platforms they use, understanding their audiences, and engaging their audiences. To further enhance its engagement service, Manifesto is adding data science capabilities, beyond analytics, allowing it to make predictive data models to support its clients’ planning capabilities.

Discussing the new hires, Jim Bowes, chief executive at Manifesto, said: "As Manifesto has grown, we have built brilliant relationships with some amazing clients. We're now at a size where we need to make sure that we have the right people in place who can work alongside our clients, understand their vision, and determine how it can best be achieved. The work that Phil will be doing will help our clients gain customers and keep them engaged. At the same time, it's crucial that we understand our clients’ plans more holistically as we take on a greater breadth of work for them, which is exactly where Vaughan steps in.”

Aiston said of his appointment: “I’m joining the Manifesto strategy team during an exciting period of growth. My aim is to provide insight-based digital marketing strategies that prove positive Return on Advertising Spend (ROAS) beyond a doubt, so that our clients are empowered to continue the great work they do creating positive change in the world. I’m here to create more engaging, fully end-to-end, user experiences for our clients, ensuring they remain one step ahead of the latest trends.”

Johnstone commented: “My goal is to help Manifesto grow as a business by focusing on the quality of our offering. I will be working closely with our clients to ensure they're getting the best value from their partnership with Manifesto and that we are always delivering excellence.”

Based in London, Manifesto’s clients include Unicef UK, Parkinson’s UK and Vodafone.

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