Ad watchdog criticises Gwyneth Paltrow’s Goop for snake oil ‘deception’

Gwyneth Paltrow’s Goop criticised for snake oil ‘deception’

Actress Gwyneth Paltrow’s lifestyle brand Goop has fallen foul of US-based advertising watchdog Truth in Advertising (TINA) after it described health claims made for products as ‘deceptive’.

In all TINA found 51 instances in which Goop directly or indirectly promoted products which were claimed to ‘treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments’; including a seaweed bath with alleged anti-aging properties and a rose quartz egg which was said to help with hormonal balance.

Bonnie Patten, executive director of TINA.org, said marketing products as having the ability to treat diseases and disorders "not only violates established law but is a terribly deceptive marketing ploy that is being used by Goop to exploit women for its own financial gain.”

In a, response a Goop spokesperson said that the group would "evaluate" its products and content, making "improvements" where necessary - while insisting that the allegations against it were "misleading", "unsubstantiated" and "unfounded".

Goop launched in 2008 as a weekly newsletter offering travel, health and shopping advice but has since branched out into a wider lifestyle platform curated by Paltrow.

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