The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Floyd Mayweather Jr. Advertising

Paddy Power embroiled in racism row with ‘Always bet on black’ tweet


By John Glenday, Reporter

August 24, 2017 | 3 min read

Publicity hungry bookmaker Paddy Power has succeeded in generating more headlines after tweeting out a message confirming that it would be paying out early on an expected Floyd Mayweather victory in his clash with Conor McGregor this Saturday.



Hackles were raised however when the bookies chose the phrase ‘We always bet on black’ to accompany the message, sparking a flurry of responses from boxing fans who accused the bookies of naked racism.

Depicting a triumphant Mayweather showered with dollar bills the full advert read: “Always bet on black. We've paid out early on a Mayweather victory. Because we checked only one of them is a boxer.”

This sparked a cavalcade of responses with many pointing out the apparent ‘racism of the message.

In response to the rising tide of criticism Paddy Power insisted that the quote had been misunderstood and had been used in reference to a ‘classic movie line’ from 1992 flick, Passenger 57.

In a statement a defiant Paddy Power spokesman said: “Like Wesley Snipes – who famously delivered the line – Floyd Mayweather is rightfully proud of his identity and, while the advert does reference his race, it does so in a manner which isn’t in any way derogatory or insulting.

“It’s also a betting-related pun which references a roulette wheel. Because we’re about gambling – get it? If people don’t like it that’s entirely their prerogative.”

Marketers are working overdrive as excitement builds over what has been dubbed a 'billion dollar fight', driven by what is expected to be the biggest pay-per-view audience in television history.

Floyd Mayweather Jr. Advertising

More from Floyd Mayweather Jr.

View all


Industry insights

View all
Add your own content +