MEC is making a play for the US market with the appointment of Amanda Richman to head up its new North American agency once a merger between itself and Maxus has concluded.
Richman will arrive at the agency this October at the request of global chief executive Tim Castree having built a reputation for motivating clients to embrace new ways of working as president of investment at Starcom USA and working with big name brands such as Airbnb, Kraft Heinz and Samsung.
Castree remarked: “Amanda is a fantastic choice to be our US leader; her 20+ years of experience spans digital, investment, innovation and client leadership. She’s a collaborative and client-focused leader, a proven culture-builder, and her career is filled with many great accomplishments. She is universally liked and respected by her people, her clients and her partners in the marketplace and I’m delighted that she’s joining our global team.”
Richman added: “This was just too good of an opportunity to pass up; to work with Tim to create a client-first media, content and technology agency, building on the strong cultures that already exist. With leading talent and tech in place, we have an opportunity to drive the new agency model forward faster, in partnership with our clients and the marketplace.”