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Creative Activism Possible

Lonely Whale Foundation tells people to stop sucking in PSA campaign


By Kyle O'Brien, Creative Works Editor

August 24, 2017 | 3 min read

A public service announcement (PSA) from the Lonely Whale Foundation is challenging people to stop sucking.

Adrian Grenier

Adrian Grenier for the #StopSucking campaign

The humorous spot draws attention to how 500m plastic straws are used every day in the US. Many of those plastic straws end in oceans, polluting the water and harming sea life. The PSA is a call to action, stating that if we don’t act now, by 2050, plastics will outweigh fish.

Created by creative agency Possible, the PSA (which can be seen by clicking the Creative Works box below) brings together an intentionally broad group of celebrities, admitting how they suck (plastic straws) and urges others to join them in this movement to stop sucking, using the hashtag #StopSucking. Those involved in the promo video include Adrian Grenier, Van Jones, Kendrick Sampson, Amy Smart, Emmanuelle Chriqui,

Grenier, from 'Entourage', is the founder of the Lonely Whale Foundation, along with Lucy Sumner, and the two did so to "inspire empathy towards marine species and develop life long advocates for ocean health," according to the foundation website.

The Strawless Ocean website states that "one small change can have a big impact if we all #StopSucking" and urges people to accept the challenge by creating their own challenge URL, sharing it with a video, selfie or caption, then tracking who has accepted the challenge.

Grenier has challenged many of his friends and followers on social media to accept the challenge, including artist Zaria Forman and NHL player Erik Karlsson.

Zaria Forman
Erik Karlsson

Lonely Whale Foundation: advert-body-2 by POSSIBLE

By Lonely Whale Foundation

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