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Agencies 4 Growth Festival Logo

Indian perfume Engage highlights 'playful chemistry' between couples in new campaign

Indian perfume brand Engage has rolled out a campaign highlighting the 'playful chemistry' between couples.

The ad conceptualised by J. Walter Thompson, Kolkata and titled 'The Fantasy' exemplifies the emotions evoked by the perfume.

Tista Sen, senior vice president and national creative director at J. Walter Thompson, said: “The new communication focuses on the longing and yearning that perfume can evoke in romance. Imagination and fantasy is captured through young lovers who cannot wait to meet.

"Perfume on the pulse points heightens 'playful chemistry' which is the raison d'être of the brand and brings lovers together through a powerful line that says it all: where do you want to be kissed?"

Sameer Satpathy, chief executive personal care products business at ITC, added: “Engage is synonymous with the proposition of ‘playful chemistry’, and the new thematic campaign ‘The Fantasy’ further reinforces its strong credentials as a perfume of choice for couples in love."

"With the evolving attitude and lifestyle of consumers, the segment offers an enormous opportunity to educate and drive category growth. Spritzing on pulse points is an important aspect rooted in the core of desirability and a perfume spray’s functionality”.

Perfumes are priced at INR 220 at 120 ml each. The perfume spray portfolio comprises of 8 variants – W1, W2, W3, W4 for women and M1, M2, M3 and M4 for men.

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