It’s pretty great being James Harden right now, according to Foot Locker’s latest digital campaign with Adidas, featuring the NBA star boasting his lavish lifestyle on a luxury yacht.
The spot, entitled 'Summer of Harden,' tracks the player as he reflects on his recent accomplishments, including what he dubs his "little raise at work" (Harden recently signed the biggest contract extension in NBA history, worth $228m).
In the ad, debuting on Foot Locker's YouTube channel, Harden goes about his routine, working out on a treadmill, perfecting his shot, recovering in a hot tub and putting on Adidas shoes. As he reflects on his summer, it transpires the NBA star's routine is taking place from a luxe private yacht, as ‘In My Bank Account” by 21 Savage drops.
"I've definitely had a summer to remember," said Harden. "I like to give my fans a look into my life off the court and we had fun with Foot Locker and Adidas on this one to make this a little extra with the yacht."
The campaign coincides with the release of the third colourway of the Harden LS, "LA Life," which launch at Foot Locker later this week.