Creative Volvo Grey London

Volvo tells tales of deep sea basil and a paralysed musician in cinematic Human Made films


By Katie Deighton | Senior Reporter

August 22, 2017 | 3 min read

Volvo has released two short films under the banner of its brand platform, Human Made, to tell anthropocentric stories as part of its Sky Atlantic sponsorship.


A father and son grown basil underwater in Nemo's Garden

‘Nemo’s Garden’ focuses on a father and son duo who have devised a way to grow crops on the ocean bed as a solution to a lack of viable farmland. Dotted with picturesque shots of the ocean and the Italian countryside, the film charts the family’s bizarre ambition of growing basil underwater.

The second film, entitled ‘Music of the Mind’, follows young violinist Rosie, who is left without the ability to play her instrument after an accident leaves her almost entirely paralysed. We see technology developed by professor Eduardo Miranda allow a computer to read her brain patterns that are stimulated when she composes music, hence reopening the doors to orchestral life for Rosie.

The six-minute long videos were created by Valenstein & Fatt (formerly Grey London) and directed by Pulse Films' D.A.R.Y.L as part of Volvo’s sponsorship of Sky Atlantic. The campaign is supported by two 30 second trailers, 24 idents and social and digital pushes, while the full-length films will be available to watch for the next 12 months via Sky On Demand.

Georgina Williams, head of marketing at Volvo Car UK, said both Nemo’s Garden and Music of the Mind epitomise the Volvo philosophy of human-centric innovation. “We know that viewers have actively enjoyed seeking our other films in the Human Made Stories series, so we’re looking forward to see how these new ones are received,” she said.

Andy Lockley, creative director at Valenstein & Fatt, added: “These remarkable stories depict people who are doing amazing things in the space of human-centric innovation, in turn they share the same values of the Volvo brand and the way in which they design their cars. It’s been a true honour to be part of the journeys of these unique individuals.”

Volvo: Human Made Stories by Valenstein and Fatt (formerly known as Grey London)

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