The start of the NFL season is perhaps the US's most anticipated sports day next to the Super Bowl. And Monday Night Football is an annual tradition for armchair quarterbacks.
To get people pumped for Monday nights, ESPN is airing a new campaign depicting the challenges fans go through before they can settle in and enjoy Monday Night Football.
The first spot focuses on an office worker attempting to get through his 9-to-5 job, carrying the ball past Monday meetings, spinning away from water cooler talk, and stiff arming the boss on his way to a recliner in front of a TV, all to the tune of The Mamas & the Papas' ‘Monday, Monday.’
Future spots will include dramatic depictions of a doctor, a student/barista and a construction worker as they gain yardage toward Monday night, with encouragement from MNF’s Sean McDonough and Jon Gruden. The campaign was created by ESPN’s CreativeWorks group.
The 48th season of Monday Night Football will kick off on ESPN with a doubleheader Monday, September 11 as the New Orleans Saints play the Minnesota Vikings and the newly relocated Los Angeles Chargers take on the Denver Broncos for the late game.