Online bookmaker NGS Bet launches European ad campaign with Media Agency Group

The European campaign will run for a year.

European sports betting organisation NGS Bet (Bahis) has launched a new long-term advertising campaign targeting sports fans across Europe.

Coordinated by Media Agency Group (MAG), the multi-format, year-long campaign commenced yesterday (20 August) will see NGS Bet reach its core audience of European football fans, with MAG securing an advertising presence for the brand at high-profile football matches from the upcoming season of Spain’s premier division, La Liga.

NGS Bet’s advertisements will feature during fixtures involving Real Madrid and FC Barcelona throughout the course of the upcoming season – two teams that have a combined following of 90 million fans from across Europe alone.

A spokesperson for NGS Bet said: “We are delighted to be working with MAG to secure this high profile advertising deal throughout La Liga season 2017/18. MAG has shown a great understanding of our campaign needs and requirements, and we look forward to showcasing our brand alongside two such giants of football as Real Madrid and FC Barcelona.”

Chief executive of Media Agency Group, John Kehoe, said: “MAG is thrilled to be working with NGS Bet on this new long-term advertising partnership. Our campaign has been meticulously planned and will see the growing online betting site positioned in front of its core audience of millions of sports fans from across the continent. We’re confident that NGS Bet will enjoy some fantastic results from an exciting campaign which further demonstrates MAG’s ability to target audiences on a global scale.”

Based in Manchester and London, MAG works with clients including Amazon, Ferrari Land, Bermuda Tourism, Herbalife, Football Pools and AMC.

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