Indian Super League (ISL) team Mumbai City FC, owned by Bollywood actor Ranbir Kapoor, has roped in fan engagement platform Rooter to strengthen their reach.
ISL is the world's fourth biggest football league and the second most watched league in India after Indian Premier League (IPL). Its new season is set to kick off in November.
Rooter will provide assistance in three aspects of fan engagement and acquisition; revenue generation, such as selling tickets, merchandizing and acquiring sponsorships and providing stats and data of fan engagement for all MCFC matches.
Indranil Das Blah, CEO, Mumbai City FC, said, "While on field preparations and the team are shaping up well, we want to ensure that we give our fans the best possible avenues for them to engage with the club."
"Rooter has achieved growth and success in such a short span of time and we are glad that their offerings will help us take care of fan engagement, which is one of the most vital aspects of every season.”
Piyush, founder and CEO, Rooter said, “We are very proud and excited to become the official fan engagement partner of MCFC ahead of this year’s ISL. The collaboration with Mumbai City FC further entrenches Rooter’s growing acceptance and clout within the sporting community as an unparalleled fan-engagement platform that provides a solid user experience while generating insightful data to further strengthen a team’s presence in the fan community.”
India has moved beyond cricket in terms of popularity of sports. Football is now the second most watched sports in India. With FIFA U-17 World Cup happening in October, the popularity is expected to increase ten fold.