MEC APAC chief Peter Vogel to lead NewCo Australia and New Zealand

GroupM appoints Peter Vogel as CEO of NewCo Australia and New Zealand

Peter Vogel, the current APAC CEO of MEC, will assume the role of CEO of the GroupM ‘NewCo’ agency for Australia and New Zealand.

Vogel will also lead the South East Asia hub for the media content and technology agency which will be launch in January 2018 by the merger of MEC and Maxus.

Vogel has been the regional CEO for MEC since 2015 and prior to this, was CEO of MEC’s Australia and New Zealand business.

Vogel will be supported by MEC Australia’s current CEO James Hier, who assumes the role of chief growth & product officer for NewCo and will be responsible for new business and marketing.

Mark McCraith, the current CEO of Maxus Australia, will leave the company.

The appointments follows the recent news that GroupM would remove the APAC management structure for the ‘NewCo’ agency. The plan to merge the two media agencies was announced in June as part of a plan to expand digital agency Essence.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.