Digital Advertising

MEC APAC chief Peter Vogel to lead NewCo Australia and New Zealand


By Danielle Long | Asia Pacific Correspondent

August 21, 2017 | 3 min read

Peter Vogel, the current APAC CEO of MEC, will assume the role of CEO of the GroupM ‘NewCo’ agency for Australia and New Zealand.

Vogel will also lead the South East Asia hub for the media content and technology agency which will be launch in January 2018 by the merger of MEC and Maxus.

peter vogel

GroupM appoints Peter Vogel as CEO of NewCo Australia and New Zealand

Vogel has been the regional CEO for MEC since 2015 and prior to this, was CEO of MEC’s Australia and New Zealand business.

Vogel will be supported by MEC Australia’s current CEO James Hier, who assumes the role of chief growth & product officer for NewCo and will be responsible for new business and marketing.

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Mark McCraith, the current CEO of Maxus Australia, will leave the company.

The appointments follows the recent news that GroupM would remove the APAC management structure for the ‘NewCo’ agency. The plan to merge the two media agencies was announced in June as part of a plan to expand digital agency Essence.

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