Creative Work of the Week: the humble media planner is the hero of the Guardian’s picture book

Proving that the marketing industry loves nothing more than laughing at media planners, Oliver Group and the Guardian’s bedtime story on that illustrious career has been voted The Drum’s Creative Work of the Week.

‘Learn about the world of…The Media Planner’ has been sent by the publisher to real-life media planners across London, in a bid to “draw attention to the Guardian’s impressive credentials” in “a fun way”, according to Hamish Nicklin, chief revenue officer at Guardian News and Media.

The book follows the adventures of Claire, David, Toby and Julian as they navigate the world of media planning through hangovers, market research and ad misplacement that leads to allegations of racism.

Choose next week’s Creative Work of the Week by checking out The Drum’s Creative Works roundup and rating or slating the ads with our five-star system.

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