Twitter and The Weather Channel set to livestream solar eclipse as it moves across the US

The eclipse, a once-in-a-hundred-year event, will only be viewable to the US on 21 August.

The Weather Channel, an IBM business, is teaming up with Twitter to bring audiences unrivalled footage of the imminent solar eclipse in a livestream that will follow the eclipse as it moves across the US.

The eclipse, a once-in-a-hundred-year event, will only be viewable to the US on 21 August. The interactive live coverage for ‘Chasing Eclipse 2017’ kicks off at noon ET and will include footage from 10 locations along the eclipse path.

Live locations include: Stanley, ID; Carbondale, IL; St. Joseph's, MO; Alliance, NE; Hopkinsville, KY; McMinnville, OR; Belton, SC; Nashville, TN; and Casper, WY.

There will also be hyperlocal eclipse footage from TEGNA partner stations in Portland, OR; Boise, ID; Denver, CO; St. Louis, MO; Knoxville, TN; and Columbia, SC.

NASA will be broadcasting real-time footage of the event from space, and The Weather Channel will be inviting Twitter users to submit user-generated content.

The coverage will be hosted in-studio by meteorologists, Ari Sarsalari and Domenica Davis, and will include high-resolution and aerial drone footage from Weather’s network of storm trackers as the eclipse moves along the path of totality.

Coverage will include a ‘Fact Off’ game show featuring the hosts from ‘Part-Time Genius’ podcast, as well as live coverage of an #Eclipse2017 joint wedding, and interactive social segments.

There will also be a Red Bull Cliff Diving event featuring athletes diving under the shadows of the eclipse, using surface mirrors to reflect images of the divers and the eclipse.

Neil Katz, head of global content and editor-in-chief, The Weather Company, said: “This eclipse is a once-in-a-hundred-year event, and we’re going to party like it’s New Year’s Eve. This eclipse is a celestial phenomenon and cultural moment that can’t be missed, and we couldn’t imagine a better partner than Twitter to celebrate this with.”

Anthony Noto, chief operating officer, Twitter, added: “We are thrilled to partner with The Weather Channel and their award-winning digital editorial team for coverage of this momentous occasion.”

'Chasing Eclipse 2017' will be available via The Weather Channel app, weather.com, and Twitter.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.