Collective London appoints Chris Shadrick as head of strategy

Chris Shadrick of Collective London.

Creative digital agency Collective London has appointed Chris Shadrick as its new head of strategy.

Previously head of digital strategy with Ab…, Shadrick’s extensive experience spans leadership of both digital and creative projects. He joins Collective to help define and lead the agency’s strategic output across all clients and sectors.

Carolyn Laing, managing director at Collective London, said: “It’s fantastic to welcome Chris onboard at an exciting time for Collective. He’ll be working across all of our client accounts to provide a deeper understanding of customer interactions, improve content performance and optimise the impact our work has on our clients’ businesses.”

Speaking of his appointment, Shadrick said: “I hope to bring something new to the table by providing a heightened analytical approach to our work, not just at the creative stage but also during and beyond implementation.”

Collective London’s clients include Hyundai, BP and MQA.

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