BT Sport has signed yet another live deal, this time with Twitter to showcase its football results show BT Sport Score to viewers in the UK.
The announcement follows on from a slew of experiments from the broadcaster around the way it delivers sport and highlights to fans – including a recent deal with Snapchat around the Champion’s League and a 360-degree YouTube live-stream of the final.
The latest collaboration with Twitter will tap into BT Sport’s plans to make its content as widely available as possible by allowing millions of UK Twitter users to tune into key highlights of BT Sport’s weekend line-up at no cost. The show will still be broadcast on BT Sport's TV channels each week.
The show will be streamed via @btsportscore on Twitter each Saturday afternoon, with coverage typically starting on Saturdays at 2.30pm. It will be presented by Mark Pougatch, plus Jules Breach, and feature a host of BT Sport pundits including former Celtic striker Chris Sutton, former Spurs midfielder Jermaine Jenas, former Wales international Robbie Savage and former England international Rachel Brown-Finnis.
The move plays into Twitter's strategy of partnering with media companies rather than disrupting them. Over the past 12 months the platform has been bulking up the real-time content it offers to users, particularly in the sports and news arenas.
Just last week it inked a deal with BuzzFeed news to broadcast a daily morning news show. On the sports side it has partnered with BBC to stream coverage of Wimbledon and it also teamed up with Sky to cover football’s transfer deadline day.
Theo Luke, director of EMEA sports partnerships at Twitter, said: “BT Sport's innovative approach continues to transform the experience for fans on Twitter, a place where football conversation is happening live in real time every day.
"We're extremely excited to collaborate with them to ensure fans on Twitter don't miss a moment of the Saturday afternoon action."