The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Sponsorship Technology Smartphone

Tottenham Hotspur signs Chinese smartphone makers Leagoo in a bid to expand its global presence

Author

By Taruka Srivastav, Reporter

August 17, 2017 | 2 min read

In a bid to expand its global presence, especially in Asia, Tottenham Hotspur has inked a five-year-deal with Chinese smartphone makers Leagoo as the club's official mobile phone.

Tottenham Hotspur signed Chinese smartphone makers LEAGOO in a bid to expand their global presence

Tottenham Hotspur signed Chinese smartphone makers LEAGOO in a bid to expand their global presence

Leagoo is creating a range of Tottenham Hotspur phones and accessories as part of the agreement.

Fran Jones, head of partnerships of Tottenham Hotspur, said: “We are delighted to bring such an exciting and ambitious company as Leagoo on board as a partner. We look forward to working with them in the long-term to help grow their presence across the world, particularly in Asia, an area where the club continues to increase in popularity.”

“We are proud to become an official partner of Tottenham Hotspur; a club with an extensive worldwide fan base that will provide us with the opportunity to widen our reach," said Johnson Zhuang, CEO of Leagoo.

"We are looking forward to working with Spurs and we are also excited to create a new handset for the Club and its supporters.”

Tottenham Hotspur, post kickstarting its Premier League campaign with a win, is now stepping up its sponsorship game as well.

Following the Nike deal, this new deal comes ahead of the move into their new North London stadium next year which will further raise the profile of the club globally through its partnership with the NFL.

Sponsorship Technology Smartphone

More from Sponsorship

View all

Trending

Industry insights

View all
Add your own content +