Aegon Marketing People on the Move

Aegon hires Alistair Welham as head of marketing comms


By John McCarthy, Opinion editor

August 17, 2017 | 2 min read

Insurance and pensions company Aegon has hired Alistair Welham as head of marketing communications.


Aegon taps Alistair Welham as head of marketing comms

Previously leading the marketing for Elevate, a platform that was snapped up by Standard Life from Axa in November 2016, and before that, Virgin Money, Nationwide Building Society, Mercedes-Benz, Welham brings a wealth of experience to the role.

Welham reports to Aegon marketing director Andy Manson. On the hire, he said: “Alistair has a great understanding of the industry and joins at an incredibly exciting time for Aegon, as the integration of both the Cofunds and BlackRock DC business progresses well.

“Pensions freedoms and the growth in advice on transfers from defined benefit schemes has created an unprecedented demand for financial advice and we want to play a central role in supporting advisers convert these opportunities by providing the best marketing support.”

Welham added: “This is a great time to be joining an ambitious company with a clear commitment to the advisor, pension and protection markets. I am particularly excited about the opportunities the Cofunds acquisition brings to deploy the latest platform, with great functionality and a team truly committed to serving our customers.

“My part will be to ensure our advisors, partners and customers understand what we have to offer, how to make best use of our products and services and the part Aegon can play in ensuring their success.”

Aegon Marketing People on the Move

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