Media Spotify Goodstuff

Goodstuff co-founder politely bids adieu to Spotify after losing media account to UM


By Minda Smiley | Reporter

August 16, 2017 | 3 min read

Rarely does an agency speak openly and genuinely about an account loss, but London media agency Goodstuff’s co-founder Andrew Stephens has done just that in a LinkedIn post that acknowledges the shop’s loss of Spotify to IPG Mediabrands' UM.


Goodstuff won Spotify’s media planning and buying account in the UK early last year, but earlier this week, Adweek reported that the music streaming service recently decided to hand its global media account to UM after a competitive review. The brand previously worked with Dentsu’s 360i in the US.

In his post, Stephens stated that it’s true that “Spotify has flown the Goodstuff nest.” While his send-off might not be as epic as the one Havas gave to Dos Equis earlier this year when the beer brand shifted creative duties to Droga5, it’s surely more heartfelt. He opens the post by thanking Spotify and its head of global media Scott Marsden for “how they've managed the global consolidation into IPG.”

“With so much bad pitch practice in market, those that do it well deserve credit,” he wrote. “Scott flew from the States to tell me in person this was happening earlier this year, why it was happening, what the planned timings and process was, what it meant for us (in the end we chose not to re-pitch as our global footprint is not exactly there yet...) and throughout Scott and his team have been thoroughly decent, honorable and upstanding to the end. No one likes to lose a client, but when it's a global gig, it makes strategic sense and it's handled this well, we can't complain. So thanks Spotify and best wishes to them and IPG. Anyone got Deezer's number?”

For creative, Spotify works in-house and with Wieden + Kennedy New York on advertising efforts.

Media Spotify Goodstuff

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