Ad of the Day: Ellenka FiberCreme wants people to be 'friends' with unhealthy food again

Multipurpose creamer company Ellenka FiberCreme has created a campaign with iris Jakarta called 'Let's Be Friends Again', in which it released TVCs that encouraged people to make peace with delicious but unhealthy dishes and beverages.

One of the spots features two characters, a woman and a cheese, who are no longer friends after the woman realised she has put on weight after eating cheese. She then signs up for boxing classes and refuses to eat the cheese again. One day, she passes by the boxing gym and sees the cheese boxing as well, and they become friends again.

The ad hopes to spark an idea that something delicious can be healthy too.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.