Zoomin.TV ties with Tencent for access to vast Chinese market
Video producer Zoomin.TV has partnered with Chinese internet giant Tencent to open up a vast new audience.
Zoomin.TV
The company, which was founded in 2000 by Jan Riemens and Bram Bloemberg in Amsterdam, brings together a network of video journalists to produce content in over 20 languages. It is hoping to distribute its work to a new market of Chinese viewers.
Available on Tencent’s WeChat, on Qzone and Kauibao, the service hopes to bring its Gen Z storytelling to the lucrative market and growing.
Xue Wang, country manager China for Zoomin.TV, said: “Zoomin.TV is the Gen Z video producer and publisher that daily creates video stories with a purpose and gives ordinary and talented people a voice.
“The company is growing fast and is now active in dozens of countries world-wide, from Europe to Brazil and from the United States to China. Zoomin.TV has been very successful in reaching Generation Z; the generation that consumes information and communication almost exclusively on their digital and mobile devices.“
Co-founder and chief operating officer Bram Bloemberg of Zoomin.TV, added: “The content embracing strategy from Tencent to hook Generation Z to their platforms is smart and is playing out well for Tencent. They are simply one of the global leaders in this domain and we are proud to work with them together.”