The Twitter account for sports betting firm Paddy Power was briefly suspended overnight, but the reasons for its temporary block have yet to be revealed.
The betting company, which has become synonymous over the years for its cheeky messaging and marketing stunts, has yet to comment on why the account was blocked overnight on Monday 14 August.
The block saw the automated message left by Twitter over a blank account that read: "Twitter suspends accounts that violate the Twitter rules."
The @paddypower account has the largest following of any bookmaker, with 632,000 followers, and claims to carry "betting and sports news, served with a side of mischief." Its side accounts such as @askpaddypower remained active during the period that the main account was blocked.
As a result, Twitter followers reacted in good humour with many admitting to being at a loss for the reason for it being blocked in the first place.
At the time of writing neither Paddy Power nor Twitter had responded to The Drum's request for an explanation as to why the account was blocked, however within hours it was once again active with normal service resumed as it baited Chelsea fans for the club's weekend defeat in the opening week of defending its Champion's status in the Premier League.
The company has eluded that the issue was caused by its latest #FanDenial video in a tweet sent through another account.
In June, Ken Robertson, Paddy Power's head of advertising left the company after almost 20 years.