The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Technology Hardware Sweden

Clas Ohlson appoints DAC Group London for all things digital


By Andy Black | Editorial Account Executive

August 15, 2017 | 2 min read

Swedish hardware store chain and mail-order firm Clas Ohlson has appointed DAC Group to head up its digital presence and build the firm a strong UK campaign, as it is not currently a widely known brand name in Britain, with only seven stores around the country.

London based agency DAC Group will drive e-commerce growth via PPC and support new store expansion via its local offering. DAC’s local up strategy means it can support store activity and performance in parallel with the e-commerce growth.

Melissa Titshall, head of marketing at Clas Ohlson, UK says: “We have chosen DAC to support us with our digital strategy and take our performance to the next level. It was vital we had a partner that could support us across all channels and understood the balance between e-commerce and store performance.”

Mike Fantis, vice president and managing partner at DAC Group London, added: “Clas Ohlson is a perfect fit for DAC. Combining e-commerce with store performance is our heritage. We’re delighted with the start we’ve made, both with the social media output and with paid media being up 80% year on year. The exciting element for our team is there’s still so much to achieve. It’s a great brand with lots of opportunity.”

You can get a taster of DAC and Clas' existing creative work from their case study.

Technology Hardware Sweden

Content created with:


DAC is one of the largest independent digital media agencies in North America, with a growing international presence and offices in the US, Canada and Europe. We drive transformational growth for our clients with integrated, data-driven solutions. We combine best-in-class digital media expertise with deep knowledge of our clients’ businesses to strategically engage customers, no matter who they are and — uniquely—where they are.

With digital strategies powered by an unparalleled enterprise-to-local heritage, DAC helps brands—especially those with distributed local footprints—reach the right people with the right message at the right time. DAC offers a unique suite of integrated services—including paid search, data analytics, content strategy and local presence management—that are deployed in unison to drive transformative growth. Data-driven insights, hands-on management and 46 years of experience connecting businesses and customers all the way down to the hyperlocal level.

Find out more

More from Technology

View all


Industry insights

View all
Add your own content +