Swedish hardware store chain and mail-order firm Clas Ohlson has appointed DAC Group to head up its digital presence and build the firm a strong UK campaign, as it is not currently a widely known brand name in Britain, with only seven stores around the country.
London based agency DAC Group will drive e-commerce growth via PPC and support new store expansion via its local offering. DAC’s local up strategy means it can support store activity and performance in parallel with the e-commerce growth.
Melissa Titshall, head of marketing at Clas Ohlson, UK says: “We have chosen DAC to support us with our digital strategy and take our performance to the next level. It was vital we had a partner that could support us across all channels and understood the balance between e-commerce and store performance.”
Mike Fantis, vice president and managing partner at DAC Group London, added: “Clas Ohlson is a perfect fit for DAC. Combining e-commerce with store performance is our heritage. We’re delighted with the start we’ve made, both with the social media output and with paid media being up 80% year on year. The exciting element for our team is there’s still so much to achieve. It’s a great brand with lots of opportunity.”
You can get a taster of DAC and Clas' existing creative work from their case study.