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Technology Hardware Sweden

Clas Ohlson appoints DAC Group London for all things digital

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By Andy Black | Editorial Account Executive

August 15, 2017 | 2 min read

Swedish hardware store chain and mail-order firm Clas Ohlson has appointed DAC Group to head up its digital presence and build the firm a strong UK campaign, as it is not currently a widely known brand name in Britain, with only seven stores around the country.

London based agency DAC Group will drive e-commerce growth via PPC and support new store expansion via its local offering. DAC’s local up strategy means it can support store activity and performance in parallel with the e-commerce growth.

Melissa Titshall, head of marketing at Clas Ohlson, UK says: “We have chosen DAC to support us with our digital strategy and take our performance to the next level. It was vital we had a partner that could support us across all channels and understood the balance between e-commerce and store performance.”

Mike Fantis, vice president and managing partner at DAC Group London, added: “Clas Ohlson is a perfect fit for DAC. Combining e-commerce with store performance is our heritage. We’re delighted with the start we’ve made, both with the social media output and with paid media being up 80% year on year. The exciting element for our team is there’s still so much to achieve. It’s a great brand with lots of opportunity.”

You can get a taster of DAC and Clas' existing creative work from their case study.

Technology Hardware Sweden

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DAC

DAC is one of the largest independent digital media agencies in North America, with a growing international presence and offices in the US, Canada and Europe. We drive transformational growth for our clients with integrated, data-driven solutions. We combine best-in-class digital media expertise with deep knowledge of our clients’ businesses to strategically engage customers, no matter who they are and — uniquely—where they are.

With digital strategies powered by an unparalleled enterprise-to-local heritage, DAC helps brands—especially those with distributed local footprints—reach the right people with the right message at the right time. DAC offers a unique suite of integrated services—including paid search, data analytics, content strategy and local presence management—that are deployed in unison to drive transformative growth. Data-driven insights, hands-on management and 46 years of experience connecting businesses and customers all the way down to the hyperlocal level.

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