European-style coffee house brand Caffè Nero has appointed Space and Time Media to raise its organic awareness and help drive its recruitment and new product launch campaigns – via SEO, paid search, social, and online display.
Toni Popova, digital brand manager at Caffè Nero, believes the appointment of Space & Time has helped the coffee chain to improve its organic presence, engagement with customers new and old, and assisted their recruiter brand awareness: “We’re delighted to be working with Space & Time. They have helped us create a digital strategy that enables us to connect with new and existing customers across all our channels. We’ve had huge success with the recent Tostati Melt campaign, resulting in vast reach and awareness. Our recruitment campaign continues to deliver impressive results daily to raise awareness of the fantastic opportunities we offer as an employer."
She continued: "We owe the success of both campaigns to the sophisticated targeting methods applied by Space and Time in the initial implementation and ongoing account optimisation of our digital campaigns. Space & Time have also helped improve our organic presence online, particularly on mobile devices, appearing on map listings when customers want to find us on-the-go.“
Space and Time Media’s associate director, Steve Harrington, added: “We’re really enjoying the collaborative relationship we have developed with Caffè Nero and are proud of the fantastic results we have delivered them. It’s wonderful to work with such a great brand who share our vision and ambition, and we’re looking forward to a long and fruitful relationship with them. There are a number of coffee lovers within our agency, who are also Caffè Nero brand advocates, we are all in agreement that they have the nicest tasting coffee on the high-street.”
The high street coffee brand has a growing presence in Europe and the US and the acquisition of Space and Time will aim to fast track and strengthen this expansion.