The partnership will leverage the big data, AI technology and large user bases of both companies to create better ecommerce experiences for consumers and advertisers.
The deal will allow Baidu users to purchase JD products from within Baidu apps, such as Baidu Maps, music and video apps as well as its popular chatroom, Tieba.
It will also enable content partners to embed products from JD.com directly into content that is distributed on Baidu platforms.
JD.com said the partnership aims to “increase conversion rates” by creating “cost-effective marketing opportunities”.
“JD’s industry-leading insights on consumer behaviour, combined with the reach of Baidu will help the companies effectively target consumers better than ever before. The partnership creates a powerful engine for brands and retailers to better understand their target markets,” said a statement from JD.com.
The partnership comes at a significant time for both companies. Baidu is investing heavily in AI technology and applications as it looks to strengthen its position as an AI-first company, while JD.com is looking to increase its market share in the ecommerce market as it gains ground on rival Alibaba.