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Apple's 'Think Different' motto used to batter Google in guerrilla ads erected following diversity row


By John McCarthy, Opinion editor

August 14, 2017 | 3 min read

Guerilla ads are dragging Google through the mud and casting Apple in a much better light using its historic ‘Think Different’ strapline, all erected by a Conservative artist speaking out against the company's sacking of an engineer who spoke out against its diversity pledge.

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Venice, California is home to the unauthorised ads from Conservative street artist Sabo. The work, features images of former Apple chief executive and visionary Steve Jobs alongside Google chief executive Sundar Pichai. The ‘Think Different’ mantra sits next to Google’s supposed mindset - ‘Not So Much’.

Benches and bus shelters have been fitted with the sheets, as a means of protesting the firing of former Google engineer James Damore whose 3000-word memo questioning the role of women and diversity in the company lit a debate at Google.

Sabo was busy during the weekend decking out the town with denigrating artwork, he told the Hollywood Reporter he did so because the ‘left lost their minds’ in the aftermath of Donald Trump’s election victory.

Below is some of the artwork that has been shared on social media.

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