Digital Transformation

Google to introduce more ad filters to block content with ‘violence, nudity and political satire’

By Jennifer Faull | Deputy Editor

August 13, 2017 | 3 min read

Google is preparing to release new filters which would give advertisers greater control over the content they appear against.

According to the Times – which ran a front-page exposé earlier this year into how advertisers like M&S were appearing next to extremist content – Google is planning to grade videos and other online content under new parameters which include violence, nudity and political satire.

YouTube

Google to introduce more ad filters to block content with ‘violence, nudity and political satire’

Offering an example, the Times said it “would hand advertisers the power to block their adverts appearing alongside a bawdy comedy sketch, for example, or risqué music video.”.

The additional safeguards are expected to come into force by the end of the year.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

It comes after Google revealed that it would invest heavily in artificial intelligence in an effort to better identify extremist and terrorism-related content, specifically on YouTube.

YouTube claimed that during the past month of testing AI-powered detection and removal tools that over 75% of the videos it has removed for violent extremism were purged before receiving a single human flag. The platform has said it believes the accuracy of its systems have improved “dramatically” due to machine learning.

It’s part of an a four-pronged strategy to appease the industry after major advertisers, in wake of the Times investigation, pulled ad spend from YouTube and the Google Display Network.

Digital Transformation

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +