Premier League releases revamped anthem as new season kicks off

In an attempt to rebrand itself, Premier League releases its revamped anthem

To mark it's 26th season, Premier League has introduced a revamped version of its official anthem titled 'This is Premier League' to appease their global fan following.

The anthem was released as a single on Spotify and was written and recorded by MassiveMusic who have also revamped the audio identity of all the Premier League's international broadcast shows.

“The single release demonstrates how a sonic brand can have longevity, and keep developing and responding to needs of the brand and its fans,"said Paul Reynolds, managing director of MassiveMusic London, discussing the campaign.

"There’s so much more to a sonic brand than a ‘bing-bong’ logo and, for brands, there’s a clear opportunity to own a space in music and develop a subsequent fan base around that."

Recently, Sky's live Premier League viewing figures hit a seven year low. Premier League said it's rebranding itself to be in sync with the demands and interests of its global fans.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.