India's Hike Messenger acquires a tech startup to combat rival Whatsapp

India's Hike Messenger acquires a tech startup to combat rival Whatsapp

In an attempt to compete with rival Whatsapp, India's Hike Messenger is continuously evolving its marketing strategy. Post venturing into entertainment, Hike has now acquired a Bangalore based technology start up; Creo.

Creo was founded by former Hikers Sai Srinivas Kiran G and Shuham Malhotra, who have previously launched hardware products that include streaming media dongles and smartphones.

A spokesperson for Hike, explained: “The Creo team will begin work on a developer platform to enable third party developers to build services on the Hike platform”.

Hike post raising its fourth round of funding of $175m led by Tencent and Foxconn at a valuation of USD 1.4 billion last year, has become one of the major players in the Indian tech market.

Hike has previously beaten Whatsapp to integrating wallet payments to push the Digital India initiative. It also recently unveiled its new Blue Packets gifting initiative.

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