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David Sheldrick Wildlife Trust uses voice recognition technology to raise awareness on World Elephant Day

WhiteGrey Australia has joined forces with the David Sheldrick Wildlife Trust and ElephantVoices to launch ‘Hello in Elephant’, a website to translate messages into the Elephant Language, so that their voice can be shared and heard around the world.

The campaign is held in conjunction with World Elephant Day on 12 August to raise awareness of endangered elephants as there are currently around 400,000 left and by 2025, it’s projected only 190,000 will be left.

The website, which was developed in partnership with ElephantVoices, a project of Dr Joyce Poole’s extensive four decade study into elephant communication and behaviour, uses voice recognition technology, as well as input for text and emoji, to translate messages into the Elephant Language, allowing human words and emotions to be translated into elephant calls.

“Elephants are so like us, and they express many of the same behaviours and characteristics as humans do," said Dr Dame Daphne Sheldrick, founder of the David Sheldrick Wildlife Trust, which runs orphan-elephant rescues and rehabilitation programmes for elephants.

"The Elephant Language is endangered, so we’ve translated it to help save the species. Through this campaign’s celebration of this magnificent animal, we hope to raise greater awareness of the elephant’s plight and funding for our pioneering elephant rescue and conservation projects.”

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