Hike ventures into entertainment to expand its marketing strategy

HIKE ventures into entertainment to expand its marketing strategy

To stay ahead of its rival Whatsapp, homegrown Hike has ventured into entertainment by partnering with V Creations to promote the movie VIP2.

As part of promotions, Hike has created stickers and filters for their fans. They have also integrated various activities for the users where the can also try out the live filters featuring actor Dhanush’s signature helmet and Kajol’s cool dark glasses.

Hike spokesperson said “We are excited to be associated with VIP2, a film which is expected to be amongst this year’s biggest and most awaited."

"We are creating a fun social experience for VIP2 where people can share stickers, try filters and personify their favourite characters”.

Hike has earlier beaten Whatsapp to integrating wallet payments to push Digital India initiative. It also recently unveiled its new Blue Packets gifting initiative.

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