Eurosport Digital has appointed MullenLowe London as a full service European agency partner following a competitive pitch.
The Discovery Communications-owned company has enlisted the agency to handle media, creative and CRM as it's European agency of record in the hope of seeing a more unified media landscape.
Alex Kaplan, executive vice president of commercial at Eurosport Digital, said: “The continued development of Eurosport Digital is playing a key role in the aggressive expansion of our direct to consumer business through the Eurosport Player.
"Launching Friday night Bundesliga matches in Germany this month and preparing to deliver the first digital Olympic Games across Europe next year is a signal of our ambition.”
Ross Jenkins, executive director, MullenLowe Mediahub EMEA and APAC added: "To be able to work with Eurosport Digital in a hyberbundled way across media, creative and CRM is a huge responsibility but also an opportunity to do brilliant work. They are a fantastic team, have a powerful vision and we look forward to working with them”.
One of the agency’s main objectives will be growing the direct-to-consumer subscription business.